Cupertino, California

Think
different.

Thursday
9:41
Fifty years of making technology feel simple.

On April 1, 1976, Steve Jobs, Steve Wozniak and Ronald Wayne started a computer company in Los Altos, California. It went on to make the Mac, the iPod, the iPhone, the iPad and the Watch. Mostly, it made hard things look easy.

Fifty years. A few big moments.

1976

Three founders, one idea.

Apple Computer Company starts as a partnership in Los Altos, California.

1977

Incorporated in Cupertino.

The company is incorporated on January 3, 1977. Cupertino is still home.

January 24, 1984

Macintosh.

The original Mac launches, introduced by the famous "1984" ad.

1997

Think different.

The slogan runs in ads from 1997 to 2002, and still sticks.

Think
different.
2001

iPod.

Apple moves beyond the personal computer, starting with music.

January 9, 2007

iPhone.

Steve Jobs unveils the first iPhone at Macworld.

January 27, 2010

iPad.

The first iPad is announced, a new kind of computer you hold.

2015

Apple Watch.

The first-generation Watch arrives. Technology moves to the wrist.

Beautiful
on the inside, too.

GlassDisplayChipCameraBack
Every layer is designed, even the ones you never see.

Pick your finish.

Tap a color. A tiny taste of how a product page can feel alive.

Hello
9:41
Graphite

Designed in
California.

Cupertino, since 1977.