Two Danish words, leg godt, mean "play well." Squash them together and you get the name on the box.LEg GOdt → LEGO

1932 · a carpenter's workshop

It started with wood.

Ole Kirk Kristiansen was a carpenter in Billund, Denmark. In 1932 he started making wooden toys. One of the early ones was a duck on wheels.

scroll to pull it along
det bedste er ikke for godt

Only the best is good enough.

The workshop motto · 1936
The story, one brick at a time

Stacked, not written.

Still clicks

1958 meets today.

*click*

The brick took its modern shape in 1958. A brick from that year still locks onto one made now.

Six bricks. 2 × 4 studs each.
0

That's how many ways six of the classic bricks can be put together.

You've built 0 of 915,103,765.

Your turn

Tap the plate.

Tap a stud to place a brick. Tap it again to take it off.

Play well.

Still owned by the Kirk Kristiansen family. Still in Billund. Still the same idea, one brick on another.

Go build something